
Sensay
Turning skill into passion
Sensay is a curated platform that connects learners and instructors in local communities. Powered by the University of Technology Sydney (UTS), Sensay is a hybrid model full of guided experiences that will help turn your passion into skill. Within each category is a Master sensay, an expert in their field who can help learners select the right experience for their individual needs.
The identity needed to feel professional yet approachable. With the digital environment as the primary point of contact, user experience became central to the design. Layouts were crafted with a clear hierarchy to ensure ease of navigation and clarity of information. The icon draws inspiration from multiple sources — the letter S, the map of Australia, and the infinity symbol — representing sensay’s vision of limitless learning. A vibrant green anchors the palette, and is a metaphor for continual growth and the evolution of knowledge.
When the University of Technology Sydney (UTS) wanted to create a lifestyle learning brand, we required the creation of a new brand with its own identity and personality. Denzil quickly understood the business, market and all brief components. The result was exceptional and importantly it was embraced by our audience from day one. With Sensay, he created a visual identity that exudes the purpose and promise of the business and brand. Denzil is a skilled professional in brand creation, including the full execution of asset roll-outs to ensure seamless business representation in market.
Avanti Mutumudalige
Chief Operating Officer
Collaborators
Developer — Team8
Client
University of Technology, Sydney
Industry
Education, Technology
Location
Sydney, Australia
Services
Strategy
Brand Identity
Motion
Digital
Print
Year
2022
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