With the launch of their latest collection, Award-winning Australian fashion designer, Alex Perry unveiled a modern shift for the brand. The new identity embodies the Alex Perry woman and marks a new beginning with a comprehensive online presence.
“It has been extremely enjoyable working with Denzil creatively on our new identity, website, and continuously developing our seasonal assets. His work is sharp and clean. Extraordinarily organised and efficient. An absolute pleasure!”
Madeleine Howald
AP Marketing
Collaborators
AP Creative Director — Trevor Stones
AP Marketing — Madeleine Howald
AP Design Director — Sally Lemon
Developer — Common Society
Client
Alex Perry
Industry
Fashion
Location
Sydney, Australia
Services
Strategy
Brand Identity
Digital
Print
Year
2016–ongoing
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