Be—U Interiors
Beautifully practical

Be—U Interiors creates elegantly functional interior architecture whilst providing their clients with an intimate space that reflects their personality. Because they are not imposed by current trends or a house style, they can explore meaningful elements of joy that are more individually tailored.

We distilled their values into a brand that speaks through space and simplicity. At the center of this flexible identity is an extended dash that becomes a visual metaphor for self-expression. Adapting seamlessly across layouts, it acts as a bridge between identity and aspiration and is framed by elegant serif typography. A balanced palette that pairs calm neutrals with expressive accents combines with the timeless clarity and neutrality of Helvetica. The result is an identity that invites self expression.