Sunset & Wilcox
Create tomorrow

Sunset & Wilcox is an elevated address for the future-focused in the heart of Hollywood. With flexible design, extensive outdoor spaces and sustainable features built in, this building shines as an iconic beacon for those ready to come together and create tomorrow.
A hero ampersand sits at the core of the system, anchoring Sunset’s identity in its landmark location while providing a versatile framework for evolving themes. A prominent graphic inspired by the building’s striking outdoor staircases functions as a visual window into the brand. The palette evokes the natural tones of California’s landscape and the nostalgic character of LA’s Vinyl District. Neue Montreal serves as the primary typeface, grounding a visually rich identity in clarity and restraint.

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Credits
Studio — Kilograph
Brand Positioning — Letterform
Words — Letterform

Client
Millennium Partners

Industry
Real Estate

Location
Los Angeles, CA USA

Services
Strategy
Visual Identity
Motion
Digital

Year
2023