
Scalefest
Scale your business
As the foremost event for scale-ups, Scalefest brings together thought–leaders and experts for a 24hr follow–the–sun non–stop marathon event. Inspiring speakers and interactive workshops give insights on how to grow your business faster and scale smarter.
The brand is anchored by a 'Scale Grid' that visualizes growth as a sequence of essential stages. Designed for flexibility, the grid adapts and serves as a scalable framework for future events. All assets within the system originate from a single modular block that scales through consistent motion. The logos bold and geometric letterforms tailor across layouts. The palette is a bold interplay of colors and each typeface plays a role in shaping hierarchy and rhythm. This forms a cohesive visual language that captures the brand’s spirit of adaptability and growth.
Collaborators
Studio — Luminous
Client
Catapult
Industry
Event, Technology
Location
Sydney, Australia
Services
Strategy
Brand Identity
Motion
Digital
Year
2022
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