PlayersVoice
The human behind the headline
An online platform for Australia’s elite sportspeople that enables them to tell their stories, first-person and connect with their fans in a deep and authentic manner. PlayersVoice is authentic. A community where sportspeople can share their thoughts, hopes, dreams and fears — a home for sports lovers who want to know more than just the score.
As a start-up, we had one opportunity to create a brand that would resonate with elite sportspeople, sports fans and brands for our highly publicised launch. With very tight deadlines and high expectations, Denzil delivered a premium and very 'human' brand and environment that differed from any other digital sporting property in the world.
Kerry McCabe
CEO
PlayersVoice is now AthletesVoice. More than 7.3 million people have enjoyed the insightful and highly relatable stories so far. A significant number of athletes don’t identify as ‘players’ on any level and the desire to expand overseas unhindered, has driven the AV evolution.
Collaborators
Developer — Shanon Denize
Photography — Steve Christo
Client
PlayersVoice
Industry
Sports, Media, Entertainment
Location
Sydney, Australia
Services
Strategy
Brand Identity
Motion
Digital
Print
Year
2017
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