Beem
A more rewarding life

Beem is a free to download mobile payment app that helps solve those awkward "hey-you-owe-me-this-much" moments. It's the digital wallet revolutionising the way Aussies pay & get paid. Beem is backed by eftpos and benefits a strong community of 2M+ users.

Looking to spark change, we developed a story that’s simple, progressive and proudly Australian. We introduced a vibrant personality driven colour palette that can stand out or stand back. Language is short, smart and human. We say a lot by saying little. Honest photography, playful illustrations and a stripped down logo come together to challenge perceptions of the typical banking sector by offering a friendly and engaging experience supported by a trusted partner.

Collaborators
Words — Letterform

Client
Beem

Industry
Finance, Technology

Location
Sydney, Australia

Services
Strategy
Visual Identity
Digital
Print

Year
2022

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